| BEAUTY DECANTING KITS |

SOMI

SOMI is an Australian brand specializing in beauty decanting kits designed to simplify the way you travel with your beauty and wellness essentials. Their compact, multi-use, buildable, and reusable kits allow you to decant your favorite products into essential minis, ensuring your self-care rituals are always within reach, no matter where you journey.

GOALS →

• To establish a brand identity that reflects SOMI's commitment to simplicity, originality, mindfulness, and impact in the beauty and wellness industry.

• To position SOMI as the go-to provider for innovative and sustainable beauty decanting solutions for travelers.

• To attract customers who value convenience, quality, and eco-friendly practices in their beauty routines.

TONE →

• Simple

• Mindful

• Impactful

Brand Identity
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